PR and Communications Services
Whether you’re launching a product, challenging the competition or just looking for a fresh perspective, ReturnPR can develop a solid media and analyst outreach campaign to get the message across. Here are some of our services. If you request a service and it’s not listed below, just let us know and we’ll see what we can do.

Strategic Counsel
Strategic consultancy is worth its weight in gold, but it’s often difficult to receive frank and realistic advice. You can depend on ReturnPR to assess the situation, provide honest feedback and actionable direction. In a prior life, we worked at top PR agencies in the US, advising clients such as HP, Dell and Sun, where we learned the many ways to approach any given communications issue.

Media Relations
ReturnPR brings more than a decade of experience in PR. We pride ourselves in crafting stories that reporters pay attention to. We figure out the trends that impact customers and/or the community and develop creative pitches for media. We’re also tenacious and don’t stop until we’ve achieved coverage for our clients.

We’ve worked hard at building media relationships and where possible, leverage this network to benefit our clients. Whether it's setting up an exclusive story, writing a press release, developing a creative pitch or organising a press conference, ReturnPR will work to ensure your message reaches your key audience. 

Social Media
There's so much more to PR than press releases. We understand the changing media landscape and can explain the nuances of social media technologies including Bebo, Facebook or Twitter. We’ll show you how to use these tools for maximum impact. We can also advise on setting up a blog, so your company can be part of the online conversation.

Events
Events can take many forms ranging from multi-product launches to relationship building dinners and media tours. We know the importance of managing the many details that make a successful event. While employed at major global PR agencies in the US, we managed hundreds of launches, so we’re equipped to manage and spot potential problems before issues arise. We’re also aware of the importance of managing the costs associated with an event and can host a unique event for a moderate cost.

Media Training
Most companies offer a half-day training package at an inflated rate and then put you in front of a reporter. Our media training is ongoing and tailored to fit your needs. And, we offer as much training as required at our standard hourly rate.

Writing
ReturnPR’s writing services cover a range of styles, crafting copy that will convey your message in presentations, white papers, submitted articles, blogs and newsletters -- and, of course we offer compelling press releases.

Research and Analysis
We bring an outsider’s critical perspective to your business. We review media coverage about your company and your product. We also survey media and industry analyst perceptions to hear their thoughts. This analysis informs the overall PR strategy and the positioning and messaging.

Positioning and Messaging
Strategy, messaging and positioning all go hand in hand. These principles are the foundation on which all PR is built. It’s a distillation of your companies’ story. Brevity and clarity are the primary goals of messaging and positioning; goals which manifest themselves when key messages reach your target audience.

Competitive Analysis
Every company has competition. To succeed is to understand the competitive landscape. We suggest you pick your appropriate battles, and ignore the arguments you can't win. ReturnPR conducts an analysis of the competition’s news coverage and provides insights into competitive positioning and media perception. If appropriate, we can work together to de-position your competition – this is an area where we’ve a lot of experience and success.

Launches
Launching a company, product or initiative can be a daunting task, which is where our expertise comes in. ReturnPR ensures your launch strategy is firmly in place and can manage every aspect of that launch from booking media meetings to helping with logistics for a media tour. We provide background materials for all media meetings and lead preparation sessions to ensure spokespeople hit the mark when they speak with reporters and/or analysts.

Reviews
For many businesses, product reviews are critical to success, but many companies make the mistake of engaging in a product review without assuring themselves they can win. As a result, we only advise our clients to participate in reviews where they can strongly predict a positive outcome. ReturnPR can help you navigate the prescribed review process, ensure that the reviewer has all of the information necessary and oversee the entire process, making sure that questions are answered and your product gets a fair and complete review.

Speakers’ Bureau
Speaking at an industry event or conferences is a great way to reach potential customers, influence partners and gain a thought leadership position. ReturnPR will help you find the right event, negotiate the best speaking slot, and attract the reporters and other influencers you most want in the audience.

Crisis PR
Our goal is to always pre-empt and avoid a crisis. We know the importance of early intervention in a crisis situation and have strategies and tactics to ensure a best case scenario – should a crisis arise. We advise our clients to prepare for a crisis on an ongoing basis which allows them to make well-considered decisions, react quickly and minimise any potential damage.

Training
Specialised staff training in best practices for PR. We’ll train your staff in preparing and issuing news releases, developing and maintaining good media relations.

Corporate Communications
Consultancy services for in-house publications and creating an internal and external public relations strategy.
We also deliver external branding and positioning.